PCB Bank Background
PCB Bank, formerly known as Pacific City Bank, is a California state-chartered bank that commenced operations on September 18, 2003, and has presence across the United States in strategically targeted locations including Southern California, New Jersey, New York, and Texas. The mission is to be the premier community bank in Southern California.
Older version of the homepage.
Project Oveview
The current website was outdated and needed a refresh to accomplish the current marketing objectives. The primary goals were to strengthen online presence, build brand awareness and provide an overview of the bank’s services in order to provide credibility to their clients and prospects.
My Role: Lead Art Director. My task was to redesign the entire website and make it mobile-responsive.
Project Phases
01
Discovery
Rip the Brief
Project Roadmap
Kick-off
Landscape mapping
02
Key Deliverables
Insights Report
Content Strategy
UX Storytelling
Information Architecture
03
Design
Sitemap
Design System
Responsive Design
English/Korean
04
Develop
SEO Strategy
A/B Testing
CMS
ADA compliant
AS IS:
The overall tone does not transfer well to the new target audiences, especially the business clientele.
CTA is not being measured or monitored to follow leads.
Improved navigation that allows users to fulfill their goals seamlessly.
Better targeted use of SEO.
TO BE:
Communicate branding messages more clearly.
Implement a system that allows seamless maintenance and updates (CRM).
Improve UX/UI.
Update sitemap & AI.
Comply with the latest ADA standards.
Corporate Identity
Guideline
3
months
40
hours of research
70
designed screens
7
teammates
Creative Director: Ray Cho
Account Manager: Kyung An
Account Executive: Eva Sim
Art Director: Julie Moon
Art Director: Seung Hong
Development Team: Premiant