Discover and explore
new places with friends.
Traveling with family and friends can elevate emotional and mental well-being when it’s done right. Planning a trip with loved ones should be
an exciting experience; still, it can be overwhelming to coordinate and
keep everything organized and on track, especially in a large group, often leading to stress, anxiety, and burnout.
To make traveling an unforgettable and enjoyable experience for the users,
let’s dive deeper into finding a solution by simplifying how planning a group trip can be done in an accessible, feasible, and enjoyable way.
Overview
Group travelers face constraints finding an effective all-in-one service to plan their next trip. Therefore, people navigate through multiple services to coordinate, organize, and keep track to plan their next trip.
Problem
1. Lack of communication
2. Connectivity and offline access
3. Limited integration with external services
Why is this happening?
Having an all-in-one service where potential users can effectively communicate, compromise, and properly plan to create a balanced itinerary to help ensure a successful and enjoyable trip.
Solution
1. Create messages & notifications feature
2. Provide offline accessibility feature
3. Create reliable & credible resources
What can we do?
Design Process & Timeline
Most existing services in this area expect users to know how to plan a group trip. To have access to helpful tools and features to plan a group trip, they require users to pay and upgrade to their premium plan, which leaves users unmotivated and causes frustration to initiate planning their trip.
Discovery & Research
Comparative & Competitive Analysis
The research goal was to understand the potential users’ frustrations when planning a group trip so that we can prioritize potential solutions to implement for the users to alleviate stress and anxiety when planning and organizing their trips.
In-Depth Interview
“Navigating multiple services to
organize is time-consuming.”
-Carolina, Executive Assistant to CEO
“Traveling resources are
often misleading.”
-Irene, Single mom
“Planning with a group causes
stress and restrictions.”
-Andrew, Talent Advisor
Synthesizing research.
Goals
Escape from daily routine & responsibilities
Experience different cultures and food
To plan accordingly to budget
To stay organized and on track
Create new memories with loved ones
Opportunities
Trusted accommodation reviews
Transparent communication
Better ways to travel using points & rewards
Work collectively to make the right decisions
Well-informed traveling resources to gather insights and experiences
Pain Points
Hard to work collectively due to varying interests and preferences
Conflicting schedules
Budgeting with a larger group
Unforeseen emergencies and accidents
Poor accommodations & support
Features
Offline accessibility
A feature that can track each person’s vote
A visual outline of the itinerary
Efficient budgeting tool for easy use
Credible resources and suggestions from experienced travelers/locals
Participants’ motivations aligned; to escape from mundane routines and responsibilities and have something to look forward to. However, early planning seems to cause a lot of stress and anxiety when traveling in a large group due to having more factors and restrictions to consider, lack of initiative to start planning, indecisiveness (vague recommendations), and poor communication. A successful group trip means when traveling participants had a good time.
Synthesis Debrief
Pain Point
Scheduling conflicts
Varing preferences and interests
Budgest constraints
Communication & decision-making process
Unstable online connection in foreign country
Solution
Flexible scheduling feature
Bookmark and share personal interests
Collaborative budgeting tool
Messaging feature to avoid miscommunication
Offline accessibility
User stories create a user flow that depicts the steps and actions that the user must take in sequence to efficiently plan and execute a group trip that caters to the preferences and needs of all participants.
User Flow
A group trip planning involves organizing information in a way that is intuitive, user-friendly, and supports the user's journey through the planning process. This reflects Technical understanding of how the platform works with collected date and research.
Information Architecture
Ideate & Prototype
Usability testing results.
What Worked
The flow is straightforward and easy to navigate.
Biometrics login makes the process seamless.
Creating a new trip is easy. It’s prominent on the menu and on the welcome screen.
The use of icons, images, and tags conveys information clearly.
Questions
What is “Get Inspire” under the home screen?
Will the user be able to see multiple trips under “Continue planning?”
How do you add expenses under budget?
When the user uses “search” to invite other tripmates, are they pre-existing users of the app?
Need to Improve
Trip overview screen feels overall “too heavy”.
Incorporate other service shortcuts to invite tripmates
(ex: via message/invitation link).Too many indicators for the budget.
Support icon gets in the way of the screen.
Ideas
Make onboarding proccess easier by using a third-party login.
Include image carousel for recommendations.
Create two columns cards in trip overview screen.
Move the support icon under settings.
Brand Identity
TRIPZI is a name that combines the words "trip" and "easy" to create a catchy and memorable name for a trip planner/organizer for a group of users.
The "zi" at the end adds a unique twist to the name, making it stand out and sound more modern.
Core values:
Teamwork
Memorable
Inclusion
Reliable
Transparent
Style guide:
Final Design
Log in to the account
Create a new trip with a tripmate
Overview of the account
Inbox & Settings
Thank you for tuning in!